WHY DRY SHAMPOO?
What Is Dry Shampoo?
Dry shampoo is a product that will refresh your hair on those non- wash days, or when you just need a lift of volume and texture to style your hair after you washed it – anytime, anywhere, effortlessly! A powder alternative to washing, it’s a water-free way to revitalize your locks. A beauty essential that boosts confidence and makes you feel amazing, we think dry shampoo is one of life’s little miracles.
Your scalp is covered with hair follicles that produce sebum, a natural oil that softens your scalp and gives hair its texture. Sebum’s important stuff: it softens your hair and helps protect the skin underneath it. But when you’re working up a sweat, spending time outside or even just going about your day-to-day, oil from your scalp collects in your hair. After a day (or two, or three – we’re all different) without washing, your hair begins to look greasy and can start to smell (eww).
Dry shampoo’s main component is starch, which absorbs the sebum, leaving your hair looking and feeling clean. Most dry shampoos also have a scent, so your hair smells fresh between washes.
Dry Shampoo refreshes and gently cleanse between washes.
So whether you’re getting ready for a board meeting, coming from the gym or on your way to a night out, it’s a perfect solution that fits into your routine to give you great looking and feeling hair, wherever you are.
How It Works
Your scalp is covered with hair follicles that produce sebum, the natural oil that softens your scalp and gives hair its texture. Sebum serves an important purpose: it softens your hair and helps protect the skin underneath it. But when you’re working up a sweat, spending time outside, or even going about your day-to-day, oil and sweat from your scalp collect in your hair. After a day (or two, or three) of no washing, your hair looks greasy and can be smelly.
Dry shampoo’s main component is starch, which absorbs the sebum, leaving your hair looking and feeling clean. Most dry shampoos also include a fragrance, which makes your hair smell fresh between washes.
What is the difference between Batiste and other Dry Shampoos?
Batiste is unique in that it uses rice starch. Most other dry shampoo brands use corn starch, which doesn’t have the same properties. We specifically chose rice starch for it’s amazing ability to absorb oil and leave hair super clean and fresh.
86% of consumers agree Batiste removes grease and oil from hair effectively*
5 Reasons You Should Use Dry Shampoo
1
To Space Out Your Wet Shampoo.
Frequent shampooing can strip moisture from certain hair types. So if you’re fine, curly, fragile, coarse or your hair’s just a little bit complicated (we feel you girl!) it’s best to wash it less often. Dry shampoo let’s you go longer without the matted or oily roots, allowing you to space out your wet shampoos.
2
To Keep Your Hair and Scalp Smelling Great.
Batiste dry shampoos feature long lasting fragrances to keep your hair smelling amazing for up to 8 hours. Take me out.
3
To Add Volume.
Need a bit of oomph? One of the biggest bonuses of dry shampoo is not only does it make your hair look, feel and smell fresher and cleaner, it also adds texture and volume. Now that’s what we call a win win!
4
To Save Time.
When you just don’t have time for a proper wash and blow dry, dry shampoo is your new best friend. From flat to flawless in seconds – every superwoman needs a sidekick.
5
To Add Texture.
If you’re doing a messy bun or a cool, Pinterest-worthy plait, every in-the-know stylist turns to dry shampoo – it gives those too soft silky strands the heft they need to form and hold a textured upstyle or braid.
*consumer study, 150 people, % agreement after 1 week with 1 or more use
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